So instead of focusing on the follow up email, really make the effort to solidify the first one. That’s because if it’s really good, it may not be necessary to follow up. Your first pr pitch is even more important than the follow up. The wrong pitch is like wearing white to a wedding- you don’t want to make a bad impression. So a generic, non-specific subject line like PITCH, just doesn’t cut it. This aspect of PR is covered in depth in our online public relations course, Pitch, Please! The subject line was genericĪ subject line should be captivating enough for the writer to want to know more. Targeting the right journalists at the right publications is an essential part of your overall pitch strategy. This might sound harsh, but writers are incredibly busy and frankly, we’re not paid to respond to emails. The same can be said for most journalists at top publications. Unfortunately due to the sheer volume of email I get, it is impossible to respond to all pitches, especially those I have zero interest in or aren't relevant to what I do. Many of them aren't related to the topics I cover. As an interior design writer for Forbes and other publications, hundreds of pitches come through my inbox every week. The reason why your email went unanswered could have nothing to do with you or your pitch but rather who you pitched. If you're ready to skip to the good stuff, click here to learn more about our online public relations course, Pitch, Please! Why your pr pitch went unanswered Side note: The information in this post is perfect for business owners and influencers looking to dip their toe in the water of public relations. Whether you are sending a pitch to provide commentary on breaking news, expertise on a topic such as health and wellness, or a physical product, writing a follow up email is far easier than you probably thinkīut before you start writing, it’s important to understand why that first email might have been ignored. If you’re a small business owner or expert who has recently sent a PR pitch email and didn’t get a response, having PR pitch follow up examples can help assure the next email you write won’t go unanswered.
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